CRMIT Solutions, a market specialist in delivering on-demand CRM solutions using cloud computing, is among the first companies in the Asia-Pacific to deploy Oracle Fusion CRM, Oracle’s newest customer relationship management solution, to manage its global sales and marketing lifecycles and enhance the productivity of enterprise sales, marketing and service professionals.

CRMIT plans a 40 percent year-on-year growth in its fiscal year 2012 and is looking at leveraging Oracle Fusion CRM to support its business goals.

According to the company’s media release, Oracle Fusion CRM will offer a wide range of solutions to CRMIT for improved sales execution, planning, forecasting and contract management and incentive compensation. It will enable CRMIT to integrate territory management, quota management, and incentive compensation for optimal sales coverage, and provide advanced sales forecasting capabilities for better monitoring of performance to plan. It will offer sales prospecting tools to generate higher-quality leads and facilitate the sales force to focus more on solutions.

“At CRMIT, we understand the criticality of increasing the team’s productivity while providing an effective view of vital sales data for better decision making,” said Vinod Reddy, Founder and CEO, CRMIT. “Oracle Fusion CRM has a futuristic architecture and was our natural choice because of its complete CRM functionality and focus on customer experience solutions. With built in business intelligence and industry standard extensibility capabilities, Oracle Fusion CRM helps us to leverage integrated technology to drive sales planning and close the performance-to-plan gap more easily and quickly.”

CRMIT’s sales team will be able to use Oracle Fusion CRM from multiple channels such as PC, mobile devices etc., and will also draw on its social CRM integration to collaborate better with internal and external audiences. Oracle Fusion CRM will be deployed on Oracle public cloud.

“Oracle Fusion CRM has been developed keeping customer experience management in mind. The solution also has enhanced features like campaign management, e-mail integration and flexible deployment options that will make business operations much more simple, effective and efficient,” said Sunil Jose, Vice President, Applications, Oracle India.