The new service is managed by a client servicing team with several years of content localization experience, and leverages CLEAR, PFT’s award-winning hybrid cloud content operations platform, to handle assets, automated QC, approvals, workflows, and delivery and archiving of the content.

PFT is already providing over 250 hours of dubbing services every month to clients such as Cinergy, National Geographic Channel, Reliance BIG, STAR TV and Zee TV, and is anticipating a sharp uptake in its content localization services as clients realize the operational and financial benefits of PFT’s integrated service offering.

As per the company, this new language dubbing service complements PFT’s existing subtitling/ captioning service offering, which is already captioning over 10,500 hours of TV and film content every year.

With a roster of 300 voice-over artists and 50 scriptwriters, PFT can provide dubbing services in over 20 international languages and all Indian languages. Services include: scriptwriting; cultural and language disaster checks; dialogue adaptation; voice casting and audition; dialogue recording and editing; M&E track creation; audio mixing; video editing; and Dolby Mastering.

Founder and CEO of Prime Focus Technologies, Ramki Sankaranarayanan said, “With rapid globalization, international content is in increasing demand by a geographically dispersed, digitally interactive consumer base. Leveraging our Global Digital Pipeline, Language Dubbing is an important addition to our growing suite of powerful CLEAR led Content Operation services for global clients. We are very pleased to see our clients already embracing this offering, which clearly presents enhanced revenue growth opportunities.”