Berger Paints India Limited (BPIL) recently deployed Microsoft Dynamics CRM solution to boost business productivity, deliver key insights and improve efficiency in operations. The company claims that the implementation will lead to enhanced customer satisfaction, improved dealer engagement and higher return on investment.

Berger Paints was looking for a CRM solution to support its centralized call center operations and in turn, improve operational efficiency and effectiveness. With the deployment of Microsoft Dynamics CRM, Berger Paints will now be able to cater to various business lines, with respect to sales and distribution.

“The choice of Microsoft Dynamics CRM is part of a comprehensive strategic vision for our company, which sees Microsoft as a key partner for stability, trust and innovation,” said Abhijit Roy, Director & COO-Berger Paints. “The ability to bring together information from all systems and familiarity of interface for the users that Microsoft Dynamics CRM provides helps us meet our business requirements and maximize productivity and efficiency.”

In a release, the company said that Microsoft Dynamics CRM reduces time spent by sales team on administration activities, thereby enabling them to focus more on business development. This further helps to improve dealer service levels, process efficiency, integration and information traceability and transparency in various business operations. Ease-of-use, low-cost maintenance and functional excellence are some of the other key advantages offered by this solution.

“Microsoft Dynamics CRM solution helps organizations to be more productive and derive insights necessary to respond quickly in an ever-changing world of business. Dynamics CRM enables companies to attract new prospects, amplify sales and delight customers. We are excited about the deployment of Dynamics CRM at Berger Paints, who clearly have a vision for the future and are working to offer the best possible level of customer service,” said Subhomoy Sengupta, Director - Microsoft Business Solutions, Microsoft India.