TVS Electronics has recently announced its foray into the Retail POS category by rolling out a nationwide campaign called Sanskriti. As a part of this effort, it has also signed up with Application Software Development Partners (ASDP) across India to offer an entire gamut of retail POS solutions for the retail industry including pharma, textiles, restaurants, grocery store, etc.

“TVS-E is now focusing to strengthen our retail presence by launching a new category of POS Solutions and aims to become a complete POS Solutions provider for the changing requirements of the modern retail industry. Unlike before, the new approach will work to the advantage of not only the existing range of channel partners, but it will bring forth a new set of TVS-E partners known as Application Software Developers,” said S S Raman, Whole Time Director & CEO -TVS Electronics.

Raman further added that the company believes that this is just the beginning of the POS story in India. With increasing levels of customer awareness and a high level of PC penetration in smaller towns—apart from Tier 1 and Tier 2 cities—the volumes are slated to increase even further over the next 2 to 3 years.

The POS equipments by TVS-E are categorized into PC-based POS equipment and Electronic Cash Register (ECR). While the former caters to the semi-organized retail sector, ECRs cater to a larger chunk of the unorganized retail sector.

The PC-based POS equipments, whose market is estimated to be Rs 1000 crore, (source: EVALUE SERVE report) will have a DMP in addition to other peripherals such as a barcode scanner, programmable keyboards, thermal printers, label printers, etc and will be primarily used by small to mid-sized retailers.

With retail automation booming across India post VAT implementation, the need for retail transaction devices of POS have been in heavy demand. TVS-E aims to garner as many ASDPs as necessary to provide POS solutions in the 400 towns where it operates.