Data Center

Flipkart partners with Dell to ramp up its data center

InformationWeek, February 24, 2014

Flipkart has partnered with IT vendor Dell to ramp up its existing data center and setup a disaster recovery mechanism as part of its expansion plan to include additional product categories on its website

To ensure that the customer need was met Dell Professional Services employed a consultative approach through Enterprise Deployment Team (EDT) during this engagement. The team from Dell worked in with Flipkart right from installation of the servers to configuration and integration with network switches. Additionally, Dell also advised Flipkart to implement a Disaster Recovery site, thus ensuring business continuity.

With the help of this deployment Flipkart can focus on core business without worrying about disruptions to critical processes. The deployment has enabled the online retail outlet to scale on-demand in terms of servers and storage growth.

“Agility is a key business differentiator when it comes to encouraging the India market to shop online. With Dell, we can add hundreds of virtual machines within a couple of minutes to meet a predicted increase in traffic volume, then automatically reduce the number to ensure we maintain our energy efficiency at all times,” Sumeet Ghosh, Head of Engineering, Operations and Infrastructure, Flipkart.

Further, Flipkart was able to manage the data center remotely allowing quick power up/down. The solution would be able to prevent potential data losses and guarantee business continuity in the future.


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