The enterprise mobility market is growing remarkably in recent times and is opening up new opportunities for companies to transform the way they do business. In the current environment, enterprise mobility enables businesses to enhance value by closely engaging with customers, partners, suppliers and employees. With regular connectivity and an objective to get more done in less time, enterprises look at mobility to optimize costs while increasing efficiency, productivity, user satisfaction and workforce retention.
The consumerization of IT, multi-channel, multi-screen and multi-channel – demands driven by the mobile first mindset of end-users, employees and customers alike, are challenging the enterprise to meet even higher expectations of functionality, operability, usability and accessibility when it comes to enterprise mobile applications. Managing enterprise mobility has always been a challenging endeavor to begin with. Even today, companies are still hard-pressed to find more than a handful of success stories to emulate and draw best practices from. Rapid development in the enterprise mobility space and the constantly evolving realm of user behavior add to that challenge.
So how does a company keep up with the evolving mobility market space, implement a robust mobility first strategy, and more importantly, create differentiated user experiences and transform their business processes through innovation?
By focusing on creating value for your company, customers and employees, and making this the goal of your enterprise mobility strategy. This means keeping an eye on innovation and what the competition is doing, but remaining disciplined in only going after those that truly make sense for your company. A BYOD or BYOA policy might make sense for some companies, not for others. Different businesses with different objectives would require vastly different enterprise mobility strategies and accompanying investments. A good starting point would be to examine the key drivers behind an enterprise mobility pursuit and understand how various factors affect the mobility journey in an organization.
Constructing a business mobility canvas
To capitalize on the value of enterprise mobility, one needs to match context with the enterprise’s business models and processes. New mobile facilities require organizations to bundle information from multiple sources: suppliers, customers and other organizations. There is a need to gravitate towards the ecosystem approach to offer the right mobile services to the right users.
There has been a paradigm shift in the enterprises where IT departments are beginning to allow and incorporate simpler consumer devices in the workplace. From using their own consumer-grade smart devices, employees are now beginning to expect the same focus on design and simple user experience from enterprise applications and devices.
Financial analysts estimate that 15 billion intelligent, connected devices will be in the market by the year 2015. With this growth rate, businesses in every industry will need to utilize mobile technology to stay ahead of their competitors and satisfy their customers. We believe that a mobility game plan and strategy execution will help firms experience the true value of mobility rather than cobble together “one-off” solutions.
Customers could follow the below staged process to translate the mobility canvas to a specific enterprise environment:
Choose a Partner: Mobile as a strategic imperative is not just about having the best mobile app or benchmarking feature and device support. It is about investment in the right people, partners and platforms required to support connected experiences for your mobile consumers. The right partner can provide subject matter expertize and draw on multi-client and cross-industry experience to make sense of the constantly evolving mobile environment, avoid unnecessary fads, and zoom in on what makes sense for your company.
Create a mobile strategy: Understand your organization’s objectives in terms of goals, priorities, target areas, and implementation timelines. This is also an area where a mobility partner can provide expertize and experience to guide you in developing your mobile vision and strategy.
Develop a roadmap: Analyze the technical and organizational feasibility of the identified mobility use cases and prioritize them. A well-developed roadmap will help your team drive innovation and maximize adoption. It may be a good idea to initiate and run an enterprise mobility platform and application assessment to identify potential hurdles in your mobile roadmap and plan accordingly.
The world of enterprise mobility is here and now. The question is how your organization will deal with it. To meet the expectations of customers, suppliers, partners and employees and to draw maximum benefit from technologies while avoiding their pitfalls, a business must address challenges of cost, security and an ever-expanding proliferation of devices, apps and systems.
Enterprise mobility must translate contextual settings into a mobility canvas that visualizes the components of an interactive platform with anyone, anywhere, anytime and supports the flow and delivery of data into enterprise systems. Handled correctly with a compelling, market-driven vision, business mobility can increase productivity, responsiveness and customer satisfaction while reducing costs and improving the work experience for multiple stakeholders across the company.