Emerging technology adoption trends for 2014: Sandeep Mathur, MD, Oracle India

by Sandeep Mathur, Oracle, December 24, 2013

Sandeep Mathur, Managing Director, Oracle India takes a look at 5 dominant trends that will drive IT agenda in 2014

The year 2013 witnessed a positive surge in the adoption and provision of new technologies. India’s many forward looking organizations have dared to take the leap and embrace relatively new technologies to drive business efficiencies. The industry witnessed dramatic change too – the e-commerce business is back in full swing, conversations are changing from customer relationship to customer experience, cloud adoption has become more of a reality now with midsize and large establishments using it in a private cloud model or hybrid or public model, security concerns continue to remain but new technologies are slowly receiving acceptance, big data has advanced with companies actually making use of unstructured data and analytics to make real time decisions.

Some of these technologies will continue to drive customer agenda in 2014 like Big Data, Cloud and CX (Customer Experience), along with new technologies like mobility and Internet of Things. In today’s environment, IT products and solutions need to be extremely flexible and adaptable; hence innovation and integration will continue to be the key drivers for IT investments in 2014. We are at a tipping point, where organizations are looking at effective solutions to reduce capital costs, time utilized for deployment and drive higher performance. Every organization is in a hurry to become successful and they realize they have technology to support their objectives.

Some of the dominant trends that will drive the IT agenda in 2014 will be:

Big Data:

With the world becoming more networked and our activities more digital, data, in addition to being abundant and omni-present, has become real time. Thus organizations are harnessing big data to develop insights to fine-tune systems, make informed decisions, and develop products that were previously impossible.

The increase in smart devices on-the-go will also give rise to increase in data usage from multiple applications, which will ultimately accelerate the demand for Big Data. In addition to help better understand the customer and the context in which they utilize their smart device, Big Data will further manage data faster and speed up the processes, thus discarding the traditional concept of single enterprise data warehouses. Big data analytics comes in here and holds enormous promise. The potential for big data goes beyond optimizing e-commerce to embrace all verticals, from manufacturing to transportation to the electrical grid.

Internet of Things:

Over the last decade, we have seen the transition from connected computers to connected smartphones. IDC reports that more than 1.7 billion mobile phones will ship this year, with the predicted number reaching 2.2 billion in 2016. This smartphone revolution has presented organizations with opportunities to drive growth and improve customer experience. However, this just represents the tip of the iceberg. Cheaper, more-powerful devices, faster LTE speeds, and low-cost mobile network connectivity are driving an explosion in the number of connected devices and the data generated by them.

We are now starting to see the transition from connected smartphones to connected smart devices. This evolution, often termed machine to machine (M2M) or broadly the Internet of Things (IoT), is where more-intelligent devices can communicate with their surrounding ecosystem (humans, machines, applications, or other smart devices). The year 2014 will see enterprises exploiting this new reality to a whole new level.


An exponential adoption rate of mobile devices is compelling enterprises from all industries to launch applications and services usable on these gadgets. We believe mobility will mark the era of two interconnected technologies in 2014 - Enterprise App Stores and ‘Personal’ clouds. As BYOD and mobility initiatives are launched, application management becomes important for employees in 2014. Enterprise App Stores will allow enterprise users to access what they need, when they need it and on the device they choose to do so.  ‘Personal’ clouds will entail companies to re-assess the delivery of apps and services to their employees.

Flash Storage:

The adoption of flash technology seems to be the hottest upcoming trend in the year 2014, even though till now it has been prohibitively expensive. The flash market will see increased growth as the presence of mainstream enterprise storage companies validates this technology trend.

The reason why this technology is fast catching up is because flash drives are basically faster accessing devices as compared to traditional fiber channel drives. Industry experts and reports suggest that by 2018 flash storage will become cheaper than high-end disks.

Hybrid Cloud:

The cloud landscape is already heating up; this means we can certainly expect to see cloud services increase massively in the coming year, given the wide-reaching benefits they can provide to businesses of all sizes. It has been observed that organizations are now exploring the possibility IT outsourcing, buying and using external services and solutions to deliver their IT and business requirements to reduce costs and complexity.

Bringing together the personal and external private cloud is seen as an upcoming trend in 2014. It has been observed that with the evolvement of cloud service brokerages, more deployment compositions will emerge. The coming year will witness organizations transforming their IT departments to business innovators from being mere implementers.  It is expected that going-forward, enterprises with high-demand IT infrastructure will adopt the cloud-broker model. This implies that enterprises will prefer to work with providers who act as vendor-neutral third-party cloud services brokerages.

In conclusion, we expect some of 2013’s big trends to gain massive proportions in 2014. These disruptive trends will herald in a new era of enterprise technology leading to long-term strategies, initiatives and opportunities. 


About Author

Sandeep Mathur is Managing Director, Oracle India

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