Nokia has expanded its Location Services portfolio in India with the availability of ‘Traffic feature,’ a real time traffic service on Nokia smartphones. The service, available to users in Delhi and Mumbai, will deliver comprehensive, real-time traffic information to more than 26 million people in two of the country’s busiest cities. The traffic update will be available to users on Symbian smartphones on Nokia Drive, and on Nokia Lumia 800 and Nokia Lumia 710 on Nokia Maps. Upon download the user can study the traffic situation in real time and subsequently plan a route.
“Location is at the core of our vision for the future; we aim to empower people, via location-aware technology, sensor-rich devices, and the Internet, to explore and enjoy the increasingly hybridized physical and digital world around us. Our aim is to introduce new services such as traffic update, which will make consumers early adopters of the latest technology for a stress free and productive life”, said Vipul Mehrotra, Director, Smart Devices, Nokia India at the launch.
Powered by NAVTEQ Traffic Pro real-time traffic service, the traffic feature will offer detailed information on traffic speeds on motorways, main and secondary roads to enable accurate estimated arrival times helping consumers save time, fuel and frustration. NAVTEQ Traffic Pro, an offering by Nokia Location & Commerce, aggregates and analyzes traffic data from a vast wealth of sources, including the world’s largest compilation of both commercial and consumer probe data, the world’s largest fixed proprietary sensor network, event-based data collected from government sources, and extensive historical traffic records.
“The launch of this traffic feature on Nokia smartphones reflects the ever-growing consumer appetite for more interactive location based services beyond traditional turn-by-turn navigation. Going forward we will continue to introduce more location-aware services that represent the future of mobility for consumers in India,” said Rajat Tandon, Director Sales, Nokia, Location & Commerce.