When heavy rains lashed Mumbai on July 14 this year, a thought
raced through the mind of Gopal Redkar, a senior sales manager
working in one of India’s top five software services firms.
Last year, during the same period, Redkar lost out on a potential
big sales deal. The reason—crucial inputs from experts,
required for responding to a Request for Proposal (RFP), were
delayed since the experts were held up in traffic due to the heavy
rains.
However, unlike last year, Redkar today has a self-assured smile
running across his lips. The reason behind Redkar’s
confidence—a Unified Communications (UC) system that has
transformed the way his function works. With Redkar’s IT team
having unified traditional phones, IP phones, e-mail and Instant
Messaging (IM) systems, the team can contact domain experts,
wherever they are located, by using any device.
Today, even if he is stuck in traffic, Redkar remains unruffled.
He pulls out his smartphone from his pocket and quickly checks if
the domain experts are available online. He discovers that the
healthcare domain expert, whom he was counting on for putting
together the proposal, has an out-of-office status. Using the same
smartphone, Redkar immediately queries the HR database of his
company, to check for similar domain experts. On finding one expert
who is online but in a different time zone, Redkar contacts him via
chat.
Having received confirmation of the expert’s availability,
Redkar proceeds to share his proposal with him. The proposal is
also being simultaneously viewed by his other colleagues scattered
in different locations, using their smartphones or laptops. What
follows is a collaborative interaction, where the expert guides the
team and points out changes using a whiteboard. This allows each
member to highlight changes in the proposal, and make instant
modifications. The whole interaction is wrapped up in a couple of
hours.
A year ago, without the UC system, Redkar would have probably
exchanged numerous e-mails, spent more than a week to locate the
right domain expert, and then probably another week to actually
contact him. Today, everyone in the ecosystem is a click or call
away. Welcome to the new world of UC, where functions are
independent of devices and everyone is accessible. UC has a strong
impact in a global context, since organizations can unite people
across different time zones, and crunch timelines by a huge
percentage. The result—a significant boost in productivity
and efficiency.