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Web development company harnesses the power of Amazon cloud
Idyllic Software is using Amazon EC2 cloud services as it provides ease of usage, flexibility, complete control, and most importantly huge cost savings By Vinita Gupta , InformationWeek, April 10, 2012
Idyllic Software is a web development company using Ruby on Rails for startups, small businesses, digital agencies and software development companies. The company was formed in 2009. Being a startup, the company wanted to keep the expenses low, and more importantly flexible. Thus, like most of the startups and SMBs, Idyllic Software adopted cloud solution.

Idyllic Software is using EC2 cloud services from the time the company started operations. Presently, it is using virtual servers, S3 storage and cloud front services from Amazon.

The web development company has wide range of services living on the cloud. It has hosted websites, blogs and applications -- ranging from job sites to billing applications and e-commerce sites to Facebook applications on the cloud. It has rented 11 servers for different projects from Amazon. The company feels that renting a dedicated server from a data center would have been more expensive and less flexible.

Cloud: Flexible and cost-effective

The key reasons for the company to take the plunge in the cloud were the flexibility and cost savings it offers. With cloud, the company can pay as it goes without any long-term commitments. Idyllic Software uses Amazon EC2 instances, which are very easy to scale up or down. Also, it can quickly bring up a few servers just like the ones it has, in no time.    The major benefits of the cloud that the company experiences are ease of usage, flexibility, complete control and cost savings.

Jinesh Parekh, Founder of Idyllic Software said, “Since, we are a small business, our expenses are also small. Thus, we wanted a solution that would help us to reduce our cost and cloud was the answer. We have experienced huge cost saving by using cloud. Also, based on the need we can easily scale the solution, save time, money and hassle of maintaining it.”

He mentioned, for instance, the cost incurred per virtual server (medium sized) ranges from Rs 2,000 to Rs 2,500, which includes usage of S3 storage services and their cloud front content delivery network. If Idyllic Software were to rent a decent sized dedicated server, the costs would have been at least Rs 5,000 to Rs 10,000. Of course the cost fluctuates, based on the usage.

Security is not a concern

Idyllic Software’s applications and even their client’s applications are deployed on Amazon cloud but still the company is not concerned about security on the cloud. The company believes that the concern of security is no different than how it would be on dedicated servers. Both require the same planning and due diligence on the company’s part.

According to Parekh, clouds are like data stores, which have same control on security. The company’s clients have billing and e-commerce applications on the cloud. And till date none of its client has ever faced any problem on cloud.

He said, “There is no difference between how you secure data on the cloud as compared to how you do it on dedicated servers. Both require you to trust the provider and employ best practices to achieve the result.”

The example of Idyllic Software shows how cloud is critical for startups and SMBs as it enables them to kick-start their operations at lowest possible cost.  



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About Author
Vinita Gupta

Vinita Gupta is Principal Correspondent at InformationWeek India. Vinita has over six years experience in IT reporting and has interviewed more than 500 business executives. She has a PG Diploma in Business Management from NMIMS and Post Graduate Degree in Communication and Journalism from Mumbai University Add description here

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