Indians are most bullish on prospects of video conferencing (VC)
becoming a ‘way of doing everyday business, revealed a
research conducted by Cable&Wireless Worldwide, the mission
critical communications provider. As per the research, more than 70
percent Indians deem it will become a regular practice at
workplaces. Currently, at Indian workplaces, video conferencing (57
percent) is the third most preferred method for communicating with
clients, after face-to-face meetings (82 percent) and e-mail
conversations (60 percent).
The research findings indicate that the emphasis on face-to-face
communications is stronger in Asia as compared to Europe. As high
as 98 percent respondents in India agreed that seeing a business
contact is important while carrying out a significant business
deal. Indians also believe that a face-to-face or a video
conference with their bank manager, travel agent or insurance
company, for instance, is more impactful than an e-mail or a
telephonic conversation.
Further, C&W Worldwide’s survey reveals that over 98
percent of Indians are of the opinion that their appearances play a
vital role in a face-to-face or a video conference with business
associates as it helps to leave a good impression. Interestingly,
Indian males (64.2 percent) put in more effort to look good as
compared to Indian women (55.6 percent). Apart from the business
angle, the survey also found that more than 54 percent of people in
India would be happy to deal with their doctor or health provider
on a video call, while 31 percent would want to meet their employer
over a VC.
Shali Thilakan, managing director, India, Cable&Wireless
Worldwide said, “We conducted this survey in order to get a
fair understanding of the direction video conferencing is headed
globally.”
Thilakan further added, “Corporates are the regular users of
video conferencing in India today. Industry experts believe that in
2011-2012, we will see successes across business segments with
large enterprises, as well as small and medium businesses (SMBs) in
various markets including telecommunications, pharmaceuticals,
financial services and government sectors. There could be a
considerable uptake in the media and entertainment vertical
too.”
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