Cisco has traditionally been a strong contender in the
enterprise networking space. What’s the new focus for Cisco
and what’s the company’s strategy to take these plans
forward?
While we continue to focus on the network
platform and on traditional verticals, we also want to bring
technological innovation to industries that have not seen major
transformations in a long time. The key to achieving this is Smart
+ Connected communities and intelligent networks.
We look at markets such as power, education and real estate that
are opening up, and explore ways to introduce smart intelligence.
We believe technology can play a significant role in introducing
efficiency.
When we entered Telephony, for instance, the industry had not
seen major changes for some time. Then suddenly we had a
significant transition by moving voice into IP.
In the power sector, technology can help cut down power loss and
introduce efficiencies—thus reducing costs. This is enabled
through smart grids.
We’re talking about the ‘Internet of Things’
where everything will be connected in the future. In preparation
for this we’ll make routers more powerful and switches more
intelligent. The network is becoming a platform and needs to have
this intelligence—to do things like optimization—in
order to be more efficient.
At Interop last year, your Global CEO spoke about the
‘Internet of Things.’ What does this concept
mean?
The world is moving towards the ‘Internet
of Things’— towards ‘anytime, anywhere’
information. This concept can be applied to power, water resources,
education, health care, citizen services, etc. From a market
perspective we see opportunities for smart connected communities,
smart grids, smart agriculture and national security.
How do you plan to make this a reality?
We’ve signed an MoU with Lavasa Future Cities to build a city
on the backbone of technology. You could be ill at home and a
doctor can diagnoze you via telepresence.
Some personalized services will be online and others can be push
services. Every service in a smart city is a revenue opportunity.
For instance, one can offer security monitoring services for a
nominal fee. So the business with the consumer continues.
What kind of partnerships are you looking at to develop
the ecosystem for future cities and smart connected
communities?
Cisco has always believed in the
ecosystem model and we’ve had deep engagements with partners,
whether it was go-to-market or technology engagement. For smart
grids, we do not have any expertise in power and are looking for
partners. For smart buildings, we acquired a company called
Richards-Zeta with expertise in building management software
(middleware). It’s the same with smart connected
communities.
Such concepts can change the way cities, towns, and villages are
designed, built, managed, and renewed to achieve economic, social,
and environmental sustainability.
About Author
Brian Pereira is a veteran IT journalist based in Mumbai, India. He is currently the Editor at InformationWeek India. Brian has written several articles on consumer and enterprise technology, since 1992. He has also spoken at Forums such as Nasscom, Cloud Computing World Forum and many others. During his career he worked for reputed organizations like Times of India, Indian Express Group, Jasubhai Digital Media and Infomedia18.
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