More companies than ever are considering e-mail as a service,
but the options aren't easy to sort through.
Cost per user per month might seem like the overriding
criterion, but adding options such as encryption can shoot up the
price. Some vendors might not offer key features you need. That's
why we created this buyer's guide.
Our requirements are that the service is provided to users via a
Web browser, there's no hardware on the customer premises, and the
service runs in a multitenant environment. Here's what we learned
from the 10 vendors who responded to our buyer's guide
questionnaire.
Price
SaaS e-mail gets in the door because it's cheaper. But you'll
need to factor in a lot of add-on charges for most vendors to get
an apples-to-apples comparison. Fully loaded, most business-class
e-mail comes in at around USD 12 per user per month for a Microsoft
Exchange service. Simple POP3 e-mail accounts will be a lot less,
some only USD 1 per user per month.
When comparing SaaS ROI to on-premises, look at all of the hard
on-premises costs, such as hardware, software licenses, staff
support, and client licenses. Put a price on lost productivity from
outages and any gain from shifting IT staff to more valuable
initiatives. Some providers, such as Rackspace, also provide a
client license such as Outlook or Entourage, so these costs also
need to be considered.
Storage
From 1 GB to unlimited space, the vendors vary greatly in terms
of how much storage they offer. This could be another big driver in
the price, as some providers charge considerably for additional
storage. E-mail archiving plays a big factor, too--the ability to
archive e-mail and the pattern of storage your company requires
will play a large role in the costs of the different providers.
More qualitatively, look closely at how usable the search functions
are and how quickly information can be retrieved from the
archive.
Synchronizing To Smartphones
While all providers can do this synchronization, it's another
cost driver and it can vary based on the smartphone you use, as
well as the provider. Rackspace's syncing, for example, varies
greatly by the service: USD 10 per user per month for BlackBerry
(on top of the fees from your mobile provider), USD 3 for Active
Sync, USD 15 for Good Mobile, and USD 19.95 for Apptix. We actually
switched from BlackBerry to Windows Mobile because of the high cost
of syncing fees--almost equal to the cost of the mailbox.
The value, however, can be tremendous. Keeping messages and
calendar invitations synchronized across a highly mobile workforce
is a key time saver for us, and it's crucial in some
environments.
Exit Strategy
SaaS might not work out for you. Or the vendor might not
deliver. So, as with any cloud service, before you get in you
should know how you'll get out. For example, with the Google
service, you can take your content with you and export all mail
from Gmail (via POP or IMAP), or just forward your mail to any
other service, at no cost.
In our environment, all e-mail is synchronized with desktops or
laptops, which has several benefits. We had someone with a complete
disk failure, and within 30 minutes, they had a new machine,
connected to the shared e-mail service, and the mail replicated.
Critical folders, including in-box, were there instantly, and the
others took a few hours to sync almost 2 GB of data. For moving to
another service, the configuration would work the same way: Each
employee would be configured to connect and sync to the new
service.
At the administrative level, we have seen problems with
corporate-wide exports and imports. In addition to the sheer size
of the data involved and folder structures, we see inconsistent
results from the tools designed to help do this. Some will create a
"Data" folder that places all folders in a single structure, and
deconstructing this can be time consuming.
Conventional backup and restoration is another option, again at
the individual user level. Recently, we eliminated our e-mail
backup policies, relying on the SaaS provider's backup. This saves
us bandwidth and time, as our backup provider is also in a cloud
environment. Most of the providers offer full backups with
redundant storage for all online mailboxes.
The Interface
User interfaces vary greatly. We use Outlook on the local
machines and the Web client occasionally. While the Web interfaces
can mirror much of the functionality within the local client, there
may be minor differences, and some things seem faster in the native
client.
The administrative interface is probably where you'll want to
spend the most time. It's where you'll do all of your configuring
of mailboxes and administer accounts, as well as monitor usage and
billing. For companies that like to monitor or take control of
employees' e-mail accounts, some services allow duplicate messages
to inbound and outbound accounts, hidden from the user. It's
potentially useful with terminated employees under difficult
circumstances.
The activity can be logged for auditing of what administrators
do with the account. Some features, unlike conventional
premises-based e-mail servers, can't be disabled, so companies need
to be aware of what they're getting.
Encryption And Security
All the vendors offer some level of encryption, most by
partnering. Cost and type of encryption vary greatly, so be sure to
spend a lot of time in this area if encryption is important to you.
TLS tends to be included, whereas AES is usually an additional fee.
The level of sophistication that vendors offer also varies
greatly.
Explore how encryption is provided, and ensure that additional
software isn't required on the client for those apps to work.
Microsoft, for example, uses Voltage for encryption, providing a
Web-based interface that means no added software on the
desktop.
The other security area to consider is authentication.
Generally, authenticating a SaaS e-mail application against Active
Directory means your provider would need to integrate with your
Active Directory; most don't. Without that, the SaaS provider
maintains user names and passwords.
Most companies will be reluctant to give a SaaS provider
integration access into Active Directory. Many won't do it, since
caching and gaps in access to the domain controller may cause
security and access problems. In terms of wide-scale enterprise
adoption, the issues surrounding Active Directory are a big barrier
for SaaS providers.
Overhead
Even when e-mail is delivered as an online service, there's
still IT overhead associated with managing the accounts and any
group or alias lists. In some cases, these are centrally located
and internal IT teams can create different types of administrators,
but they may not be exactly the type of profile you need. For
example, it's impossible with some services to let someone create
accounts but not delete them, or create aliases but not accounts.
When it comes to SaaS e-mail, you'll have to adjust some of your
policies to gain the benefits of the shared infrastructure.
Just be careful which compromises you make. I saw one
organization that had about a dozen people as administrators of its
SaaS e-mail, just so they could manage group and alias lists. From
a security perspective, this isn't a good option.
However, as a user and administrator of SaaS e-mail, I can say
the experience has been positive. The savings from the hardware,
software, and maintenance burden far outweigh any cons. As
providers incorporate more features, more companies will expand
their SaaS footprints.