With the Indian telecom sector on an upswing and a host of new
operators entering the fray, Oracle is finding significant growth
for its integrated portfolio of solutions. Following its
acquisition of BEA, Oracle has significantly enhanced its product
portfolio for targeting the lucrative telecom segment.
This was seen recently when Aircel, a relatively new player in the
Indian telecom sector, announced that it had partnered with Oracle
to deploy Oracle Communications Services Gatekeeper and Oracle
Fusion Middleware to provide a scalable and personalized content
delivery platform for new revenue generation. These solutions will
help Aircel offer a personalized multi-channel content portal where
customers can access a large catalog of value added services such
as music, pictures, videos, games, news and regional services.
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"The Indian telecom sector is in a CAPEX mode, and will
continue to see huge investments as telecom operators –
existing and new – look to quickly offer value added services
from a single platform”
- Dhruv Singhal, Senior Director, Fusion Middleware Sales
Consulting, Oracle India
|
“The Indian telecom sector is in a CAPEX mode, and will
continue to
see huge investments as telecom operators – existing and new
– look to
quickly offer value added services from a single platform,”
says Dhruv
Singhal, Senior Director, Fusion Middleware Sales Consulting,
Oracle
India.
Singhal says that with the intense competition in the telecom
space,
telecom operators need the flexibility to quickly launch new
products,
where integration between diverse functions is crucial. This is
fueling
demand for Oracle Fusion Middleware, a portfolio of integrated
solutions that includes portals, BPM tools, developer tools and
business intelligence.
Using a combination of different solutions, telecom operators
can generate incremental revenue by offering users personalized
content based on their home's location or circle, their demographic
profile, their handset type, or by an analysis of their usage
history.
While BI technologies will provide the intelligence, BPM tools
provide telecom operators the flexibility and the agility to
quickly change workflows in line with dynamic market needs.
About Author
An award-winning journalist with more than 14 years of experience, Srikanth RP is Senior Associate Editor with InformationWeek India. Srikanth is passionate about writing on topics which clearly show the business impact of technology.
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