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'Due to sheer size of our databases, RCOM has been actively involved in Big Data solutions'
Alpna J Doshi, CIO, Reliance Communications talks about the enormous growth of data and the solutions the company is using to handle it By Vinita Gupta, InformationWeek, November 28, 2011
With the subscriber base of 146 million and still adding, mention the rate at which the data is growing at Reliance Communications (RCOM)?

RCOM has been growing consistently and hence the data management practices are in place, benchmarked against the international standards. We are constantly adding new customers every minute and look forward to grow faster than ever. At the same time we offer the VAS and 3G offerings.

Our data is growing enormously due to subscriber growth and consumption of our services. We are applying innovative methods, system and process changes to analyze, manage and make best use of resulting data.  This data has shown a growth of 50 to 55 percent.

How is the company managing this huge amount of data?
RCOM uses a data management system, which monitors the data growth, as desired. The data is segregated under three buckets:
  • Customer centric – Required for customer services
  • Business data – Required for analytics, trend analysis and business forecast
  • Legal data – Managed for regulatory requirements
We have configured our data storage system based upon the above three criteria. This helps us analyze and manage the data performance requirements, TCO. Our transition data goes into high speed enterprise class storage, which has a very fast response time.  

The analytical kind of data is segregated into low cost enterprise storage capable of high analytical performance. Multiple parallel processing capable storage/application, with compression enabled is used for legal data. This does not warrant high-end storage. We use compression features of RDBMS, storage, applications to control the data growth.

Is the company’s traditional storage system able to handle this big data?

Yes, at present, thanks to our storage classification and requirements we are able to make the ends meet. We use Tiered Storage, which are a combination of fibre channels, SAS and SATA of varied speed for different disk capacities. We also account the storage fabric management cache and front-end adopters dedicated to different kind of databases.

Process Improvement is a way of life at RCOM, we have undergone database level structured revision and have removed obsolete columns, which were the part of initial design basis. This has helped lot, in storage optimization and reduction in future requirements. As a part of our process improvement plan, we have re-organised data layer to remove fragmentation, unwanted dumps and unwanted data.


Is RCOM using any Big Data solution?  If not, do you have any plans to adopt it? Give reasons.

Due to sheer size of our databases, RCOM has been actively involved in Big Data solutions. We have adopted GreenPlum (EMC) to store CDRS and unstructured data and perform analytics on it. We continue to test and evaluate other products like Vertica, IBRIX, Hadoop etc. We have implemented storage virtualization. We have also implemented unified storage (SAN, NAS) in a single box.

At present, what analytic solutions are being used by the company. Does that suffice the need? If not, what are the solutions the company is planning to implement?

RCOM uses SAS analytic, which is software-based solution. We are also using TIBCO ODS and SAP BI that help in analytic planning. For reporting purposes, we rely on Business Objects. We also use Green Plum for its excellent analytic capabilities.

As an innovative re-architectural process, we are looking to re-architect the data management system by classifying online and offline data. This will give us the maximum benefit in data management and the way data is looked at.



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About Author
Vinita Gupta

Vinita Gupta is Principal Correspondent at InformationWeek India. Vinita has over six years experience in IT reporting and has interviewed more than 500 business executives. She has a PG Diploma in Business Management from NMIMS and Post Graduate Degree in Communication and Journalism from Mumbai University Add description here

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