The death of Steve Jobs is triggering not a little reflection
over the impact that one man could have over the form and function
of the technology we use every day. The Apple II and Apple
Macintosh were systems on which many of today's technology
professionals first cut their teeth. In more recent years, the
iPod, iPhone, and iPad came to reshape or outright define our
notions of what constituted an MP3 player, smartphone, or
tablet.
At least for the past 10 years, however, what's also been
notable with Apple products is the degree to which their users
don't have to worry about security. Not that Apple's operating
systems are 100 percent secure; they're not. But with the large
quantity of malware targeting Windows operating systems increasing
this year by 21 percent, and the quantity of malware targeting
Google's Android smartphone and tablet operating system increasing
by 400%, Apple's products are notable for the exploits they're not
experiencing.
Why don't Apple products experience the same levels of malware
as Windows or Android, and how much of that can be traced to Jobs'
legacy? The leading explanation has long been that attacking Apple
desktops and laptops offers insufficient benefits to merit the time
and cost required to develop the necessary malware. According to
Net Applications, Windows controls 86 percent of the PC operating
system market, while Apple accounts for only 6 percent, and Linux,
1 percent. Why attack Apple, when there are still so many people
still using Windows XP?
Furthermore, the Windows security situation has created a
vicious security circle. For example, one of the leading
scams--free AV--doesn't even exploit Windows. Instead, it makes
people think that their Windows systems have been compromised,
getting them to pony up $49.95 for bogus antivirus software, or
more for the equally bogus "premium edition." In other words,
criminals are launching social engineering attacks predicated on
the legacy of poor Windows security.
On the Apple front, Jobs notably chose to base the Apple OS X
operating system, introduced for desktops in 2001, on Unix, which
arguably made it more secure than its Windows rival. But Apple OS X
isn't invulnerable--far from it. In fact, at the Black Hat
conference in Las Vegas this summer, security researchers
demonstrated that Mac OS X was vulnerable to the advanced attacks
plaguing such businesses as RSA. Still, few people--if any--appear
to be launching such attacks against Apple users.
Another Jobs decision that's had strong security upsides has
been Apple's walled-garden approach to distributing applications
for its iOS (iPhone, iPod Touch, iPad) devices. Namely, only
applications from the Apple App Store can be installed on said
devices (at least without jailbreaking them). But before developers
can place their applications in the App Store, first they get
vetted, and then each version of their application gets vetted, to
ensure that it meets security standards, including doing what it
says it does. The result has been a smartphone ecosystem in which
users are at very low risk of being exploited via malicious
applications.
Meanwhile, for users of Apple's biggest competitor, Android,
instead of seeing a walled garden, it's arguably more of a jungle,
as they can install any application from any source. Google also
doesn't screen applications before offering them for sale. As a
result, Trojan applications sometimes even end up in the official
Android Market, requiring Google to expunge them, and occasionally
even use its "kill switch" to remove especially malicious ones from
devices.
Google makes the operating system, but doesn't control the
Android smartphone ecosystem. Apple, of course, has taken the
opposite approach, and it's notable that third parties are stepping
forward to provide Android users with a more Apple-like application
vetting and distribution system, such as the Amazon Appstore for
Android. Of course, Apple and Google's respective approaches have
their own pros, cons, and tradeoffs--not least of which is cost.
But Apple iOS, for people willing to buy into its walled-garden
approach, sees few exploits. Attackers seem to favor the
anything-goes approach of Android, not least because it makes
distributing malicious applications much easier.
How much of that iOS versus Android--or OS X versus
Windows--security equation has had to do with Apple's design,
ecosystem, market share, or luck? Regardless of the answer, as
people celebrate what was Jobs' rare genius at bringing highly
usable and desirable products to market, don't forget the security
aspect of that equation, and the positive contribution to form and
function offered by not having to deal with the latest malware
outbreak or targeted exploit.
Source:
InformationWeek USA