Cisco recently announced its ‘Innovative Branch’ solution that the company says, will further optimize branch offices of all sizes, allowing companies to customize branch networks to meet their unique business needs.  The company showcased the ‘Branch of the Future’ demo, a sector-specific solution designed for organizations in the banking and financial services.

Anil Bhasin, Senior Vice President – West, Cisco India & SAARC, said: “Today banks are exploring options beyond a core banking system. They are looking at ways to differentiate and increase revenues, especially in their top branches. They are considering investing in the branch renewal process through collaborative and intelligent tools. This solution would enable banks to differentiate from their peers, increase revenue from the branch, improve service levels and improve staff operational efficiency.”

Cisco claims that its Innovative Branch solution intends to help banks increase customer intimacy, customer wallet share, cross-sell and up-sell success ratio and employee’s efficiency and productivity.

The Innovative Branch solution comprises: Self-service: Convenience Banking, Premium Banking, Personalized Multi-media Marketing and Remote Consultation and collaboration with the virtual banker for effective Cross-Selling.