Digilink, a leading brand in structured cabling systems, recently unveiled its new brand identity and also announced various initiatives to reinforce the brand in the global market commencing with unveiling a new brand identity. The company was introduced as a structured cabling brand from D-Link India in 2004.

Last year in October, D-Link India announced its de-merger into two separate entities that would focus on active products under D-LINK brand and passive products under Digilink brand. Post the announcement, there has been an increased focus on positioning Digilink as an independent SCS brand and thus the need for creating a new brand identity emerged.

“Digilink is amongst the top two brands in India. Over the years the brand has evolved from its strengths in the SOHO and SMB segment to now being a significant player in the enterprise space, as well. It is present in Latin America, Asia Pacific, Middle East and SAARC region and our vision is to be the global leader. With the emerging focus on Digilink it was of critical importance to have a unique brand identity with an international look and feel. Our new logo for Digilink ensures the core brand values”, said Jangoo Dalal, MD and CEO, D-Link India.

The Digilink logo has been assiduously thought of and then decided upon as the appropriate insignia of the brand. It looks to clearly define the core business of the company and the font and the color symbolizes the company’s vision and mission. In the new brand identity, the brand name represented without any space, indents or hyphenations is suggestive of continuity. The bold and straight typeface is indicates determination.

The mnemonic for the logo has been placed within the logo itself and resembles a connector while the white bars in it symbolize the connector pins. Each connector pin clearly establishes a unique connection of the brand with the Customers, Partners, Stakeholders and Employees. The white ‘D’ stands out in the blue background and represents the ‘D’ for Digilink.

As the company launches out in its next phase of growth, it has launched a new channel partner program named Empower Partner Program is and an interactive partner website.