Indiaplaza.in has recently announced the implementation of the Extended Validation (EV) SSL Certificates by VeriSign. With this deployment the online shopping portal has become one of the first shopping portals in India to deploy EV SSL to provide their customers a safe online experience.

The EV SSL protection enables its customers globally to see a green address bar as an immediate and visible assurance of security when shopping on their Web site. The green address bar aims to build trust among consumers that they have reached a Web site whose authenticity has been verified by VeriSign.

"We are focused on providing the most satisfying customer experience in the industry, and the EV SSL deployment assures our customers that they are shopping on a real website and not an impostor site. This assurance protects customers from fraudulent activities like phishing schemes and increases our customers’ confidence in transacting with us online,” said K Vaitheeswaran, Founder and COO, Indiaplaza.in.

An EV SSL Certificate displays easily understood visual cues in enabled high-security browsers to provide tangible assurance of a site's authenticity. The address bar turns green, a lock icon appears next to the address, and a new field appears to the right of the URL in the high-security browser. This field contains the name of the organization that owns the site, as well as the security provider that issued the certificate, such as VeriSign.