Year 2012 is going to be a watershed year for mobile technology.
There will be more mobile phones on earth by the end of 2012 than
people. Is anyone surprised? Not at all! In 2011 more and more
consumers and businesses have adapted themselves to the use of
mobiles.
One of the most widespread changes in business is the growth of
the mobile worker population. The global mobile worker population
is set to increase from 919.4 million in 2008, to 1.19 billion in
2013 (IDC Market Analysis Report, Worldwide Mobile Worker
Population 2009-2013 Forecast). Industries that have been built
around the ideas of consolidation around fixed facilities and which
have slowly moved to the co-located model are today re-architecting
themselves to a more dispersed, dynamic and flexible mobile model,
bringing in efficiencies that were not possible until less than
half a decade ago. Today, mobile devices are becoming the first
choice to access networked resources. The impact of this is
staggering. Underlying this adoption is the fact that it is driving
innovation and development in new technologies that will further
cement the use of mobile devices.
Here are the top 5 mobility trends for 2012:
Tablets and smartphones will change the IT
environment: Tablet and smartphone sales are going to
outrun PC and laptop sales. That itself tells a story. Yes, there
will be security and integration challenges. But it’s time
for IT to roll up its sleeves and say “hello” to the
mobile revolution. More employees are going to come to the BYOD
(Bring Your Own Device) party in the workplace especially as
smartphone prices tumble. The device itself bristles with 3D, HD,
GPS, QR codes, gyros, accelerometers, gesture recognition, object
recognition, augmented reality, visual search, four-core processors
and what-have-you. Expect eBook sales to go through the roof, new
entertainment and gaming models to emerge, education applications
to proliferate and a flurry of innovations that redefine user
experience.
The app store era comes of age: A Gartner
forecast suggests that end users will splurge USD 15.9 billion on
the goodies in app stores in 2012. More importantly, the apps will
drive secondary business in hardware sales and advertising spends.
Which means app developers will sharpen their tools, and produce
cutting-edge stuff for us to consume. That’s great news for
consumers. But what about the enterprise? Will it go the way
business has always gone – gravitating towards what consumers
have already demonstrated as their preference? Even if the seeds of
an enterprise app store are planted, what will it mean for the CIO?
How will it transform the role of the CIO? That could be an
interesting question to explore in 2012.
E-commerce to be overshadowed by the specter of
m-commerce: Who wants a wallet the size of a PC or a
laptop? Shouldn’t the wallet fit into your pocket?
That’s exactly what a mobile phone will do. Transaction
platforms are emerging and could begin to supplement – if not
replace – credit cards and online payments. In fact, in
emerging economies where credit card usage is low and online
payment is limited because of poor IT infrastructure, m-commerce
could leapfrog entire societies into the future. It’s a
question worth pondering in 2012. The signs are already around:
Research firm Arthur D Little says that in BRIC nations 1 million
users sign up on mobile payment platforms every week. Will other
trends in mobile commerce follow? For example, items may be bought
simply by shooting pictures of the products on the phone and adding
them to a “mobile” cart…it’s a
Pandora’s box out there in 2012.
Near Field Communication is about to hit us between the
eyes: With m-commerce comes Near Field Communication
(NFC). We may not see a wild proliferation of NFC, but 2012 will be
the year when consumers will taste the first fruits of NFC as
mobile devices being to adopt the technology. The BlackBerry Bold
9900 and the BlackBerry Curve (9350/ 9360/ 9370) already come armed
to the teeth with NFC. Just bump two Curves and exchange photos,
knock it against another and your bank account can be debited for a
purchase. The short range connectivity provided by NFC also creates
entirely new ways in which machine-to-machine (M2M) technology will
begin to reshape the world and create new business partnerships to
deliver services that were previously unthinkable.
Augmented reality: It is a virtual platform
that adds a new dimension to location-based search, making the
function a lot more relevant. Some of the next generation
BlackBerry smartphones powered by BlackBerry 7 OS are loaded with
AR applications like Wikitude to help users find location based
information instantly. In this way technology gives users a perfect
combination of the real and virtual world and simplifies the way
they do things.
2012 will be the year of the Mobile. As the world becomes more
connected, begins truly global conversations, collaborates and
develops colossal collective bargaining power, there will be
pressure on businesses to deliver faster, cheaper and better.
"Disclaimer Note: "InformationWeek India and UBM India do not endorse, and have not verified the views and claims expressed in this vendor Press Release."