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Why are mobile cellular carriers chasing WiFi hotspots?
Cellular carriers have suddenly started building the base of WiFi hotspots apart from cellular infrastructure By Ajay Kumar Gupta, InformationWeek, April 26, 2011
Many cellular carriers have started the hotspot offerings in limited capacities a while ago, but recently, few carriers are pursuing this initiative aggressively. Aircel is one of them. You must have watched the aggressive campaigns of Aircel WiFi offerings, and might have thought why cellular carriers have suddenly started building the base of WiFi hotspots apart from cellular infrastructure?  The article is an attempt to explore in depth, the same question, and provide useful insights into the growing world of WiFi hotspots

WiFi has shown tremendous growth in recent years, both in terms of technology advancements and rate of adoption by industries and people around the world. Among the available local wireless network technologies, the latest WiFi technology, 802.11n, provides the most reliable, predictable and high speed wireless access accompanied with large enough range for local wireless networks. Realizing the benefits of WiFi, the same is now being commercialized on a large scale. Almost every consumer device including the smartphones, tablets, printers, scanners, projectors, etc. now has embedded WiFi capability by default. Enterprises and organizations are deploying WiFi to support their day-to-day business operations including the critical ones too.  More and more people are installing WiFi at their homes for convenience.

Moreover, apart from people and offices deploying WiFi at their premises, WiFi is also being installed at a variety of public places, such as restaurants, coffee shops, airports, hotels, railway stations, etc. Any such WiFi location targeting public users for convenient Internet access on the move is popularly termed as Hotspot. WiFi hotspots were initially setup in order to attract/benefit people at the location of the Hotspot by providing paid/free wireless internet access to their mobile devices.

However, with explosive growth of smart mobile devices users in recent years and people’s increased dependence on bandwidth consuming applications such as gaming, audio/video streaming and social networking etc., cellular carriers have started realizing lately the business potential of hotspots in serving the mobility needs of a user. Subsequently, certain carriers started setting up chain of hotspots across geographies to complement their existing cellular infrastructure. In addition to this, few carriers also started offering mobile WiFi hotspots services enabling a customer to share a single cellular connection with multiple users/devices.



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