In building the iPhone 3G S, Apple managed to punch up the
product line without spending much more on components, a teardown
analysis showed.
Researcher iSuppli found that the cost of components and other
other materials for Apple's latest smartphone was $172.46. Add the
manufacturing expense of $6.50, and the total is $178.96, or a mere
$4.63 more than the older generation iPhone 3G.
ISuppli's cost estimate does not include other costs associated
with a product, such as marketing, distribution and the accessories
bundled with the device. Nevertheless, the teardown indicates that
Apple was able to boost the iPhone's performance without
dramatically increasing expenses.
The new, low-end iPhone offers double the memory of last year's
low-end model, without costing Apple much more to make. ISuppli
conducted its teardown on the entry-level 16 GB version of the
iPhone 3G S, comparing it to the low-end 8 GB iPhone 3G based on
pricing in July 2008. AT&T, the exclusive iPhone carrier in the
United States, is offering the latest iPhone for as low as $199
with a two-year data contract, the same deal as with the older
product when it first launched. AT&T today is offering the
older phone with a contract for $99.
Without a service contract, the iPhone 3G S costs $599, which
was also the original price for the iPhone 3G. But despite the
price similarities, there are differences in the technology.
Features unique to the iPhone 3G S include video capture, an
autofocus 3 megapixel camera, versus a 2 megapixel camera in the
older iPhone, and a built-in digital compass. Aside from these
extras, the hardware is not much different, iSuppli said.
"From a component and design perspective, there's also a great
deal of similarity between the 3G and the 3G S," iSuppli teardown
analyst Andrew Rassweiler said in a statement released Wednesday.
"By leveraging this commonality to optimize materials costs, and
taking advantage of price erosion in the electronic component
marketplace, Apple can provide a higher-performing product with
more memory and features at only a slightly higher materials and
manufacturing cost."
One of the most noteworthy hardware changes is the use of a
Broadcomm single-chip Bluetooth/FM/WLAN device. This component
represents the industry trend of integrating more functionality
into one chip. The iPhone 3G used two chips to implement the same
functions.
Making its debut in the iPhone is Dialog Semiconductor's power
management integrated circuit. To implement the digital compass,
Apple added AKM Semiconductor's electronic compass and
STMicroelectronics' accelerometer.
Toshiba scored the biggest single design win in the iPhone 3G S
with its 16 GB multi-level cell NAND flash memory device, which at
$24 is the third most expensive component, after the display module
and the touch-screen assembly, iSuppli said. However, Apple is
likely to shop around and get the same memory part from other
suppliers, most notably Samsung Electronics.
Samsung maintained its position as the supplier of the iPhone's
applications processor, the fourth most expensive component. The
processor plays a key role in the iPhone 3G S's faster performance
over its predecessor. Where the 3G used an ARM RISC microprocessor
with 400 MHz clock speed, the 3G S uses a 600 MHz version.