While the global economic slowdown is taking a bite out of the
mobile market and causing many cell phone manufacturers to cut
jobs, Research In Motion is still looking to fill hundreds of
positions.
The smartphone maker said it plans to make about 600 new hires
in order to support its growing portfolio of BlackBerry products.
The company is looking to bolster its 12,000-member-strong
workforce with new engineers, salespeople, and software developers,
executives said.
"We've built this business on some really spectacular talent and
some great chemistry," co-CEO Mike Lazaridis said in an interview
with Bloomberg. "We're not about to let that down."
Many of these new hires could come from rivals like Nokia,
Motorola, and Sony Ericsson, which have cut thousands of jobs
because of the decreased consumer demand for new cell phones. These
companies are especially vulnerable to the downturn in the mobile
market because they rely on a large number of entry-level and
midlevel phones.
RIM has been able to avoid the downturn so far, and it posted a
strong fourth quarter thanks to handsets like the BlackBerry Storm.
Smartphone sales are expected to defy the sluggishness in the
overall mobile market, and RIM said its push architecture will be a
key differentiator from its rivals.
The company is still the dominant player in the enterprise
space, but more than 40% of its 25 million subscribers are casual
or noncorporate users. This means RIM will increasingly be clashing
with competitors like Apple's iPhone and the Google-backed Android
platform. In a bid to attract more casual customers, RIM launched
its App World with the goal of giving users an easy way to find,
buy, download, and install apps over the air.