Mahindra Satyam has joined the GENIVI Alliance, an automotive and consumer electronics industry association which drives the development and adoption of an open In-vehicle Infotainment (IVI) reference platform.

This will support vehicle infotainment applications such as music, news and multimedia, navigation and location services, telephony, internet services and more.

With this, Mahindra Satyam will adopt an open source In-Vehicle Infotainment (IVI) reference platform and drive development of globally competitive infotainment solutions. It will leverage GENIVI specifications and implementation guidelines to develop Infotainment solutions to Automotive OEMs and tier-1s to reduce development costs and time to market and the overall total cost of ownership for end consumers.

Using GENIVI specifications and compliance/certification programs, Mahindra Satyam will enhance the quality of the infotainment solutions, focus on accelerating innovation and deliver a compelling value proposition to its customers.

Karthikeyan Natarajan, Global head and vice president, integrated engineering services business, Mahindra Satyam said, “Our association with GENIVI will help us leverage the open source platform to reduce development cost and shorten the time-to-market. We will focus on innovative applications in IVI and offer differentiated products and services.”

Mahindra Satyam’s global business and information technology services expertise will help us with our mission of delivering an open platform for the non-competitive portions of the IVI software,” said Graham Smethurst, GENIVI president.