Compuware plans to capture more than 50 percent of the
application performance management (APM) market in India. The
domestic APM market, which currently stands at around USD 15-16
million is poised to touch USD 30 million by 2012 and USD 50
million in the next three years, says Neeraj Dotel, Managing
Director-India for Compuware. Globally, the APM market size is
about USD 2 billion.
Compuware, the technology performance company, on Wednesday
announced the availability of new website performance benchmarks in
India for eight industries spanning across banking, brokerage,
e-commerce, exchanges, insurance, media, portals, telecom and
travel.
Benchmarking refers to comparing and tracking web or mobile site
performance against competitors in the industry and Internet
leaders. It is the first step in determining whether your web or
mobile site performance is supporting your business goals and
meeting your customers’ expectations. This comparative
measurement approach helps companies compete more effectively and
make better decisions about investments in optimization projects,
Dotel said.
The new Indian benchmarks will measure the performance of the
home page of the websites of selected companies in each industry.
In select industries, Compuware also launched its ‘Last
Mile’ benchmarks that measure website performance based on
the end users’ experience at the desktop. Compuware will
launch 12 more benchmarks in the coming
months.
“Because benchmarking helps companies to better understand
the connection between website performance, business results, and
improved process discipline, it has become a valuable tool in
today’s competitive online marketplace among leading
international companies,” Dotel said. “With competitive
benchmarking, companies can improve web performance and better
manage their customers’ online expectations and
experiences.”
"Disclaimer Note: "InformationWeek India and UBM India do not endorse, and have not verified the views and claims expressed in this vendor Press Release."