The organization that oversees Internet domain names has
approved a plan to dramatically increase the number of top-level
domains available for use, eliciting objections from critics.
At present, there are 22 generic top-level domains (gTLDs), such
as .com, .net., and .org. The Internet Corporation for Assigned
Numbers and Names (ICANN), the non-profit group charged with
managing the domain name system, has decided to allow organizations
to apply to create custom gTLDs in any language or script, at a
cost of about USD 185,000.
ICANN expects that its plan will lead to the creation of several
hundred new gTLDs, such as .canon, which Canon, the Japanese
electronics company, has said it is seeking to register. Hitachi is
another company that has said it will apply for its own gTLD.
Rod Beckstrom, president and CEO of ICANN, in a statement
characterized the decision as a way to "unleash the global human
imagination" and expressed the hope that "this allows the domain
name system to better serve all of mankind."
Lauren Weinstein, co-founder of People For Internet
Responsibility and founder of Privacy Forum, believes the plan will
serve ICANN and the domain-name industry, enriching the
"domain-industry complex" at the expense of everyone else.
"I believe we may see billions of dollars being wasted in
ICANN's new gigantic gTLD 'domain name space'--mostly from firms
falsely hoodwinked into thinking that new domain names will be
their paths to Internet riches, and from firms trying to protect
their names in this vastly expanded space, ripe for abuses,"
Weinstein wrote in a blog post on Monday.
Weinstein argues that the expansion of the domain name space is
likely to result in more spamming, phishing, and
cybersquatting--the process by which domain speculators purchase
domains associated with a brand to profit from searches related to
the domain or to profit from the domain's eventual sale to the
brand owner.
The Software & Information Industry Association (SIIA), a
technology trade group, voiced similar concerns. "This new gTLD
program, as currently formulated, represents a significant
challenge to trademark and copyright owners," said Scott Bain,
SIIA's chief litigation counsel and a participant in ICANN, in a
statement. He expects that organizations and individuals with
intellectual property interests will have to spend more time and
money fighting cybersquatting and policing infringement.
ICANN expects to begin publicizing the coming change in the
domain name system shortly and to accept applications starting
January 12, 2012.
In the first quarter of 2011, 4.5 million domain names were added
to the Internet, according to Verisign, which manages the .com and
.net registries, among others. Across all the gTLDs, there are some
209.8 million domain registrations, the company said.