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Consumerization of IT: From work-life balance to work-life integration
It’s no more about work-life balance, it’s more about work-life integration, said Anand Sankaran, Senior Vice President and Business Head, Wipro Infotech while delivering his keynote session at INTEROP Mumbai, 2011 By Amrita Premrajan , September 30, 2011

It’s no more about work-life balance, it’s more about work-life integration, said Anand Sankaran, Senior Vice President and Business Head, Wipro Infotech while delivering his keynote session at INTEROP Mumbai, 2011.

Consumer technology and enterprise technology have traditionally followed different paths of evolution. While consumer technology was built on open standards and was developed for a larger audience and enabling usage of multiple apps, enterprise technology has traditionally been proprietary, accessible within the firewalls of the organization for usage by a defined set of employees and for satiating a defined set of needs. But in the last few years there has been a trend of migration of consumer technology into enterprise computing environment, as consumer technology started becoming more capable and cost effective like its enterprise equivalents. Anand Sankaran, Senior Vice President and Business Head, Wipro Infotech shared his views on the prevailing trend at the ongoing INTEROP Mumbai, 2011.

Sankaran said that the key trends leading to consumerization of IT are social media pervasiveness, smart and mobile devices, changing work force devices and emerging business models. “It is predicted that 120 million more smartphones and tabs will be sold than PCs in 2012 and 1.3 million apps will be downloaded to smartphones and tablets, compared to 75,000 on PCs. We will clearly see a shift from apps traditionally being developed for usage in clients like Windows and Linux towards developing apps on smartphones. In the next 5-10 years you will see the proliferation of integration of consumer technology with enterprise technologies. I am confident that just a year later, there will be more noise on consumerization of IT than now,” said Sankaran.

Bring Your Own Device Policy

Talking about the Bring Your Own Devices (BYOD) policies being implemented by Wipro, Sankaran said that they started off with rolling out Bring Your Own Apple products policies. This was the first step towards integrating enterprise applications with consumer devices. Wipro then started rolling BYOD policies for other devices ranging from Android to Windows. At Wipro there are certain sections of employees who have been given the flexibility of bringing their own devices rather than what had been traditionally defined by the CIOs, he said.

One of the reasons he cited on why a company should develop a BYOD policy was - to attract and retain fresh talent. He said that prospective employees have today started asking the companies whether they have a policy that enables employees to bring their own devices to the office. If a company has BYOD in place, it gives the company brownie points and attracts the tech-savvy talent of today.  

Sankaran mentioned some key points that CIOs must keep in mind while planning the integration of consumer technologies and enterprise technologies. He cited scalability, security, sustainability, developing a plan that is manageable within the organization, and inclusiveness that should involve supporting multiple technologies and devices, as the important points CIOs should take into account.  


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About Author
Amrita Premrajan

Amrita Premrajan is an IT journalist based in New Delhi with over two years experience in reporting on enterprise technology and interacting with CIOs and technology professionals. Currently, she is Senior Correspondent at InformationWeek India. She has a Masters Degree in Journalism and Mass Communication from Guru Nanak Dev University, Amritsar.

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