I head applications and BPO for Dell’s global services business. And my secondary role is chairman for Dell India. In India my mandate is to leverage the India service capability for Dell services globally, including Dell’s internal customers. And the second focus is to ensure that Dell becomes a stronger brand in India. We are already in the top two in terms of market share.

We have substantial applications and BPO capability in India. Dell has centres in Noida, Gurgaon, Bangalore and Chennai. We have a fairly strong BPO capability in Chennai. So we are leveraging India for internal IT (domestic market). Dell also leverages India for its own internal back-office requirements. This is in the areas of financial accounting, procurement, human resources, tech support, R&D and sales.  India is the second largest employee base for Dell, with close to 23,000 employees. About 25 percent of the workforce is Indian. This includes people who deliver for Dell global customers and for Dell’s internal IT requirements (overseas).

A large proportion of our business comes from the SMB sector. We have the right products and services to support the product, and we have made substantial investments in sales and distribution across the country. We have fairly ambitious plans for India. And we are already the number one PC player here.

In India we are addressing all the sectors. Dell’s business in India is technology-centric: software, servers, mobility etc. So we are a technology player and we do a lot of services. We sell a lot to government, to enterprise customers, to SMBs and to consumers.

When it comes to services, I am talking about software services and managed services. We also have solutions capability.

If you look at Dell’s application business, globally, we are very strong in sectors like healthcare, financial, manufacturing and distribution.