With more than 800 million mobile subscribers in India, the
mobile platform is apt for India, where infrastructure problems are
common, and where the PC penetration ratio is low. State
governments have been quick to spot this opportunity, as mobile
phones provide a low-cost alternative to the traditional mode of
computers. This mode of governance, also called m-governance,
refers to the usage of the mobile platform to deliver government
services to the citizens.
“By using mobile telephones, we can deliver a huge number
of public services in electronic mode. A major advantage of mobile
phones is that people can use their voices. So they don’t
have to understand or know English. Also mobile devices are
available with almost every person, or every household. Hence,
citizens don’t have to go to some common service center or
kiosk to seek public services,” states Shankar Aggarwal,
Additional Secretary, E-Governance Group (overall head), Department
of Information Technology (DIT).
Major advantage of mobile phones is that people can use
their voices. So they don’t have to know English
Shankar Aggarwal Additional Secretary, E-Governance Group (Overall
Head), DIT
As mobile phones are already being used by a large part of the
rural population, governments can reach out to a much larger set of
the population. “M-governance has huge potential in India due
to three key reasons. The first reason is reach; almost every home
today has a mobile phone. The second reason is the quick learning
curve. Unlike PC, there is no need for anyone to teach anyone on
how to use a mobile phone. The third important reason is support
for multiple languages, and the ability to interact in voice, which
opens up the service for a wider range of people,” says
Sanjay Vijayakumar, Co-founder & CEO, MobMe Wireless Solutions.
Hence, m-governance, if implemented effectively, can help citizens
quickly access government-related information, with no or minimum
human involvement.
In India, states such as Kerala have taken the lead, with the
state providing more than 25 services across six departments. The
state of Kerala has also set up a unique short code 537252, which
is reserved exclusively for the government. Citizens get automatic
SMS alerts related to the status of applications submitted. For
example, in Kerala, individuals can get detailed information on a
vehicle or know the application status, by sending a text message.
This information is extremely useful for a person who wants to buy
a second hand car.
This service has proved to be extremely popular in Kerala,
proving that mobile is the most suitable medium for delivering
e-governance services. “Today, the service gets more than
40,000 hits every month from mobile devices compared to 1,000 hits
from PCs. The potential can clearly be seen in this example,”
says Vijayakumar of MobMe.
M-governance has huge potential in India due to three key
reasons — reach, quick learning curve and support for
multiple languages”
Sanjay Vijayakumar Co-founder & CEO, MobMe Wireless
Solutions
Bihar is another brilliant example of how a state can leverage
cheap mobile-based technologies to monitor progress of development
programs related to the National Rural Employment Guarantee Scheme
(NREGS), pension scheme, scholarship and health. The system
facilitates daily monitoring of ten development programs in
Bihar’s 500 plus blocks. The report is generated on a daily
basis, and is available for public scrutiny at a website. This
gives individuals the opportunity to see and monitor the progress
and development of various projects.
In the case of the Rajkot Municipal Corporation, the
m-governance project has drastically improved citizen service and
also boosted collections for the corporation. Earlier citizens
needed to stand in a long queue to know their dues to the
corporation. Today, this information can be obtained on a mobile
phone with just one SMS. Moreover, SMS alerts are sent to
parents/relatives for birth or death registration. Other
transaction alerts related to property tax/water charges and
professional tax are also sent to citizens via SMS. If a cheque is
returned or if a transaction is cancelled, an SMS alert is
immediately sent to the concerned citizen. Higher officials receive
SMS alerts daily with information about income/expenditure. This
has introduced transparency and responsiveness in the
corporation.