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Acquisition by NTT Com will open up global market for Netmagic - Sharad Sanghi
Calling the acquisition a huge win-win deal for both Netmagic and NTT Communications Corporation, Netmagic’s CEO, Sharad Sanghi, says that this deal will help his firm access global markets By Srikanth RP, InformationWeek, January 27, 2012
NTT Communications Corporation (NTT Com) recently announced that it will acquire 74 percent of Netmagic Solutions, India’s largest pure-play managed IT hosting services provider, with a customer base of more than 1000, and a well diversified datacenter footprint across major Indian cities.  This deal is a win-win situation for both firms.

NTT Com is one of the largest telecommunication companies in the world, and the acquisition of Netmagic will give it access to a growing Indian market. For example, research firm, Gartner, expects the data center co-location and hosting market in India to reach USD 609.1 million in 2012. Gartner believes that the market will experience consistent growth through 2016 when the market is forecast to total USD 1.3 billion.
 

For Netmagic, this deal provides it access to NTT’s global base of customers, as well as the opportunity to launch its services using NTT’s global reach. “NTT has 28 data centers across the world, and we have a huge business opportunity to provide our services from the global data centers of NTT. In addition, we see opportunities for providing services to a huge number of multinational customers of NTT who want to expand in India,” states Sharad Sanghi, CEO and MD, Netmagic Solutions.  Despite the acquisition, Sanghi will continue to lead the company as the CEO of Netmagic. While some private equity investors have sold off the stake to NTT, Sanghi continues to hold a sizeable stake in the firm.

From a domestic point of view, the acquisition brings into focus the immense market potential of the data center co-location and hosting market in India. “There is considerable interest among financial investors and large multinational corporations to invest in this market. As the year unfolds, one can expect some more deals to happen,” opines Naveen Mishra, principal analyst with Gartner's global Data Center Convergence Team. Mishra says that the acquisition will allow Netmagic to scale its capacity and extend reach across different parts of the country.

Netmagic, which has considerable expertise in providing remote infrastructure management services and services related to the cloud, sees a huge opportunity in expanding its entire portfolio of cloud services across global data centers owned by NTT. “Considering India’s price advantage, there is a sizeable opportunity in providing remote infrastructure services to NTT’s global customer base,” says Sanghi. In the future, Netmagic will also work jointly with NTT to jointly create products for the global market.

Considering the fact that NTT does not have a sizeable presence in India, while Netmagic does not have a big presence outside India – the acquisition complements the strengths of both the firms, while expanding opportunities beyond the established base of customers.


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About Author
Srikanth RP

An award-winning journalist with more than 14 years of experience, Srikanth RP is Senior Associate Editor with InformationWeek India. Srikanth is passionate about writing on topics which clearly show the business impact of technology.

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