A fast emerging provider of information products and services, Viva
Infomedia specializes in providing customized leads and direct
marketing activities using mediums such as SMS and interactive
media. With business growing fast, the firm faced a huge challenge
in scaling up the infrastructure according to growing business
requirements.
The firm’s dedicated server could not handle the increasing
business load. There were also scalability issues with the server
not being able to cope with peak time traffic
of SMS transactions, especially on weekends.
To address these issues, the firm decided to adopt a cloud
computing platform to meet peak time surges in SMS transactions.
After testing out the service offerings of various cloud based
providers, Viva Infomedia zeroed in on Netmagic.
Netmagic partnered with Viva Infomedia to migrate its entire SMS
transactions infrastructure. Today, Viva Infomedia can handle
fluctuating business loads through superior scalability provided by
the cloud-based platform by simply switching to parallel servers
and raising a PO to increase infrastructure. The elasticity
provided by the cloud-based service is apt for a firm like Viva
Infomedia, as it can efficiently accommodate rapidly growing
transaction loads using a cloud computing platform. It also gives
the ability to attain high levels of server scalability on demand
and meet peak time surges in SMS transactions.
Vikram Rai, MD, Viva Infomedia, explains this with the help of an
example. “When we set up in 2009, our volumes were around 20
lakhs SMSs a month. Today, it is more than
20 crores per month. The cloud service from Netmagic has
definitely given us the benefit of scalability while being cost
effective.”
In addition to scalability of infrastructure, the cloud also gives
a firm like Viva Infomedia the ability to archive huge amounts of
data quickly.
About Author
An award-winning journalist with more than 14 years of experience, Srikanth RP is Senior Associate Editor with InformationWeek India. Srikanth is passionate about writing on topics which clearly show the business impact of technology.
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