With a wide portfolio of genomic services, including custom microarrays, next-generation sequencing (NGS), targeted resequencing, Microarray and NGS data analysis, biointerpretor and bioinformatics,  Genotypic needed a technology solution that would allow one-click availability of information for faster strategic decision-making, resulting in quicker service delivery and increased customer satisfaction.

With the adoption of SAP Business ByDesign, Genotypic expects benefits to be in the areas of organized information flow from field to production, as well as better and more efficient planning of procurement of materials. This would enable on-time delivery of services to customers, the management better control over processes and faster decision-making due to the availability of real-time information.

Sudha Rao, PhD, vice president, Genotypic Technology said, “SAP Business ByDesign will enable us to cater to the ever increasing applications of Genomics in Pharma and AgriBiotech across geographies, as well as help us with sophisticated analysis to gain 100 percent perfection to address new market opportunities with enhanced services to our customers.”

SAP has also recently introduced new features in the Business ByDesign solution. With the upcoming release users can run sophisticated analyses in real time with in-memory analytics, and take advantage of enhanced usability through customizable reports, forms and user-interfaces. Mobile workers can initiate business processes through support of mobile scenarios. In the process, customers have the choice of selecting a single or a multi-tenancy model that best fits their needs.