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Coming of age
Shantanu Ghosh, Vice President - India Product Operations, Symantec, shares his thoughts on some of the major trends that is influencing the End Point Virtualization space NWC News Network, March 01, 2009
In 2008, we saw ‘endpoint virtualization’ come into its own. We saw economic need drive adoption due to the technology’s ability to help organizations save real dollars; we saw supporting technologies, such as network reliability and bandwidth reach the levels necessary to enable efficient application and OS streaming; and we saw IT recognize the ability of application virtualization to create more secure data.

All of this has pushed endpoint virtualization towards the inevitable outcome that all successful technologies reach: becoming mainstream. Undoubtedly, 2008 brought with it a flurry of new companies dipping their toes into the endpoint virtualization pool. As a result, the cost of the technology has come down, and as the cost continues to go down, the door to even greater advancements in 2009 is opening up at a fast pace.

 

A standards-based approach
The first major innovation to endpoint virtualization we will see in 2009 is the establishment of a standards-based approach. When a new technology is developed, such as say, endpoint virtualization, it typically falls outside the arena of established standards—that is, after all, part of what makes it new. However, as the technology becomes more mainstream this becomes a major complexity issue. Often, vendors begin pitting their own standards against those of other vendors, leaving IT administrators with a confusing mess of incongruence that they are usually left to sort out themselves.

However, most of the major endpoint virtualization vendors are beginning to realize the need for a standards-based approach for accomplishing the many tasks of endpoint virtualization, such as the formatting for application packaging and deployment. For end point virtualization to succeed, it is important that as the industry moves toward a standardized approach, ensuring that everything possible is done to comply with existing standards as opposed to create new ones. This may mean the road to standardization is a bit more arduous, but in the end it will prevent from happening what was intended to be eradicated in the first place: more complexity. A real movement toward standardization is also what will drive convergence in local computing and cloud-based services, allowing IT and end-users to have a best of both worlds model, instead of being forced to choose one approach by a single vendor.

 

A unified set of management tools
The second major advance we will see in 2009 is the development of a common set of management tools. One of the overall goals of endpoint virtualization is to simplify IT management. The problem is that most management solutions that came to market before and during 2008 are only capable of managing traditional or virtual environments, but not both. This being the case, in order to effectively manage their infrastructures, IT administrators who have implemented endpoint virtualization have to use an assortment of tools to keep all the environments in their infrastructure—traditional, virtual and hybrid—in check.

A good solution to this issue would be to have multiple tools using multiple methods to manage all possible environments, but all from the same vendor. A better solution, however, would be one tool that uses
multiple management methods all from one vendor. The ideal solution, however, would be one solution from one vendor that uses one method to manage all environments.

At this point, the industry cannot even claim to provide a good solution, let alone the best. However, in 2009 we will see great advancements in this area. Already, many companies are signing on to support non-traditional approaches from vendors, such as packaging solutions that create virtualized applications. Many vendors are including application virtualization, streaming and light weight local virtual machine support in their larger management frameworks, mostly by way of OEM agreements, while they determine their own long term strategies.

Perhaps above all else, 2009 will see endpoint virtualization continue to deliver on its promise: enable the information resources that businesses depend on to be protected more completely, managed more easily and controlled automatically – all with greater visibility, increased cost savings and more confidence.



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