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Sowing the seeds for a greener company
Why CIOs should look at this downturn to steer their organizations into a green patch By Jamsheed Gandhi, NWC, February 01, 2009
      

 

With the drastic change in the environment emerging from being a statistic on a report to directly affecting the common man on the street, the drive for companies to shift to energy efficient systems and adapt green practices is a business imperative and not putting their money down on a “concept” technology. Recessions or an economic downturn for the want of a nicer word, bring out a very peculiar trend. After a continuous period of pessimism on the gloom and doom that surrounds it and when a bottom is hit, the upswing begins.

It’s not like companies have drawn up plans to transform their operations to adhere to the environment friendly guidelines in the past year. Most socially conscious organizations, for example, the Tata Group with a focus on TCS have a definite strategy in place. Their Green Computing strategy explores and adopts eco-friendly options which is implemented internally as well as they offer a consulting service on the same for their client organizations. With a buy in from the top management, corporate functions such as Research & Development, IT, Facilities, Corporate Communications and HR play an important role to ensure that the company enforces its strategy.

CIOs looking for ROI
In spite of the economic climate, CIOs are not averse to buying new technology, products and services. As part of the study conducted by Network Computing-Infrastructure Agenda 2009-clearly shows that Achieving Cost Efficiency or Increasing Productivity has been rated as the top business priority by 7 out of the 8 sectors covered. Among them, Achieving Cost Efficiency is polled by the overwhelming majority. This is definitely indicative of the troubled economic times of today where companies are concentrating on keeping the bottom line as low as possible.

RadhaKrishna Pillai
CTO,
SRL, Ranbaxy

“This is the right time to buy only if the technology requirement justifies the ROI because we can get the best rates from vendors. But if you are investing just for the sake of having one more technology then this is not the right time to do it. During the slowdown vendors are eager to do business with everyone irrespective of the size of the deal. So even if we have a small budget for IT investments, we can get a better deal on both price and other add on benefits like extended warranty, staggered payment to some extent, better service support etc,” says Radhakrishna Pillai, CIO, SRL Ranbaxy.

Arun Gupta, Group CTO, Shoppers Stop is quite curt in his response. He believes that investments in new equipment and technology during a slowdown will only make sense if they fulfill any of the following purposes, namely Create operational savings as compared to status quo; Add a capability which helps in improving the top-line or bottom-line; and Provides a differential capability as compared to competitors. He adds, “It has to fulfill any of the above criteria, else we will desist from investments.”

Ajay Dhir
CIO,
JSL Ltd.

“Most of the IT investments are on hold in a majority of the organizations. But still, the CIO with whatever little budget he has at his disposal can take a judicious call for investing in new equipment or technology projects which would bring about process improvement on one side and on the other side provide a high ROI and short payback period,” explains Ajay Kumar Dhir, Group CIO, JSL. He believes that the ROI should be quantifiable with high visibility for the management in order for it to get a green light. The CIO can look for areas where they can cut down on the operational expenses and instead channelize the funds to capital expenditure projects or deferred revenue expenditure entailing BPR, as process improvements would result in reduced costs for the organization.


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