It is no secret that hardware has gotten pretty commoditized,
the protestations of incumbent vendors notwithstanding. But, over
the past few years, the growing consolidation in the business
applications market is increasingly putting software at the same
risk – or on the same cusp of market dominance by a handful
of players.
Business apps, from ERP and middleware to BI and dashboards,
rolled out across Fortune 1000 and the next ten thousand are coming
from just a few dominant vendors, namely, IBM, Microsoft, Oracle
and SAP. These companies, in varying degrees, have spent billions
of dollars in buying out smaller vendors, especially in the past
couple of years.
Last year, SAP and IBM acquired BusinessObjects and Cognos
respectively in multibillion-dollar buyouts within weeks of each
other. Most recently, JDA Software announced it's acquiring i2
Technologies for $346 million. Not that software deals are anything
new. In fact, the industry has always thrived on M&As: in 2006
alone, over 1,700 software companies got acquired.
Have we reached an inflection point in software consolidation,
where innovation and investment in better products are getting
seriously affected? And will the unprecedented level of
consolidation hurt the long-term interests of corporate buyers and
rile technology heads, who will find the ‘lock-in’
difficult to break?
For one, Arun O Gupta, Customer Care Associate & Group CTO,
Shoppers Stop, finds the growing software consolidation to be good
news as well as bad. “The good news is that one vendor can
provide the entire solution and this creates better accountability
toward interoperability of their acquired solutions; it also offers
ease of maintenance and completeness of solution…The
not-so-good part is that innovation is likely to suffer in the
short-term as the acquired company will see change in product
strategy. The number of choices available to the customers also
reduces,” he says. Another drawback of consolidation,
according to Gupta, is the possible cartelization and unilateral
increases in product AMC or services “as seen in the recent
past.”
Shirish Gariba, CIO, Elbee Express, opines that the
consolidation would be good for corporates. This is because, he
argues, the giants who acquire smaller companies and products take
those applications to larger markets – making them more
affordable since the large companies can spread the cost with other
products they are already marketing.
However, Gariba does have his reservations. Says he, “The
caution is that they [large vendors] may stop doing more research
on the acquired product and may want to recover the cost. If the
game plan is to expand the biz application ecosystem that they
already have, then it is good for customers (corporates). But if it
is just to kill the competition, then it’s trouble for
corporates that have already bought or deployed the software [from
the acquired entity].”
Despite some caveats, most CIOs feel that, overall,
consolidation is good for businesses. In a recent online poll
conducted by Network Computing, in which respondents were asked
whether they thought vendor consolidation is good for enterprises,
over 66% answered in the affirmative.
Already, most of the big incumbents – and some mighty dark
horses like Amazon and Google – have been promoting
service-oriented computing concepts like SaaS and cloud computing.
Such concepts increasingly disregard what software runs in a
company’s innards and, instead, take the onus of delivery and
innovation to the massive third-party data centers that serve
multiple clients in a grid-like ambience.
Does it mean a time has come for companies to prepare themselves
for ‘strategic software partnerships’ with large
vendors or, alternatively, look at a silver lining in the cloud?
Keep your ears to the ground.