If cloud computing offers benefits to enterprise IT departments,
it's an absolute godsend to small and midsize companies. Instead of
making do with a small, underresourced IT staff trying to emulate
the productivity of IT outfits with multimillion-dollar budgets,
smaller companies can now access enterprise-class technology with
low up-front costs and easy scalability.
Important as those things are, they're only the first steps in a
larger shift. Cloud computing doesn't just level the playing
field--it promises to tilt it in the other direction. Simply put,
today's most powerful and most innovative technology is no longer
found in the enterprise. The cloud makes leading-edge technology
available to everyone, including consumers, often at a far lower
cost than businesses pay for similar or inferior services.
Years ago, most people had access to the best technology at
work, Google VP Dave Girouard said recently. "You had a T1
line to access the Internet at the office, for example, then went
home to watch three channels of TV."
Those days are gone. Compare a typical Exchange Server, offering
perhaps 500 MB of e-mail storage per user, to Web-based e-mail
services that give users up to 7 GB of storage at no cost.
(Google's corporate version offers 25 GB per user for $50 a year.)
Likewise, compare on-premises enterprise content management systems
to easier-to-use and more-flexible cloud-based publishing and
sharing systems like Blogger, Flickr, and Facebook. They're free,
too.
Those comparisons may not be relevant to big companies, but they
are to SMBs. While large enterprises typically use the cloud for
infrastructure services such as storage, SMBs are more likely to
plug into the cloud for day-to-day productivity applications, says
Michelle Warren, a senior analyst at Info-Tech Research.
In fact, as cloud computing matures, we'll see small companies
rely on the cloud for more and more of their technology needs,
gradually eschewing the costs and complexity of in-house IT
infrastructure.
"We're moving toward a world where IT is outsourced," Warren
says. "Maybe not 100%, but 95%. It will happen more in the SMB than
in the enterprise, for sure."