VoIP takes advantage lots of hybrids and variations, and now
wireless mobile virtual network operator (MVNO) Tokiva has added
instant messaging on mobiles to the mix as a way to initiate a
packetized voice call.
The Toronto-based operator said Monday that its IM-To-Call
service is available immediately on leading IM clients, including
MSN Messenger,Yahoo (NSDQ: YHOO) Messenger, AOL Messenger, and
Google (NSDQ: GOOG) Talk. Its general availability follows a beta
test that began in January, Tokiva said in a statement.
Users don't need to download any software to make wireless VoIP
calls. Registered users receive an invitation to add Tokiva as a
buddy on their IM lists, and then send an instant message to Tokiva
to call. Tokiva calls back, either to the user's landline or mobile
phone, then immediately connects the caller to the desired
number.
"Using Tokiva can save up to 90% of normal call costs," the MVNO
claimed, "because the calls are carried by Tokiva's global VoIP
network that has a footprint in over 185 countries."
Tokiva said its customers also tend to be heavy users of IM, so
that the Tokiva IM-To-Call service is a natural extension to what
they are already doing. "Tokiva is connecting text-based IM systems
with voice-based phone networks in a simple yet powerful way," said
Tong Li, founder and chief executive of Tokiva.
According to figures from ComScore Media, there are 90 million
instant messaging users in the United States. By the second quarter
of 2008, Tokiva said it plans to support QQ Messenger, the most
popular IM systems in China, which counts 520 million users.