Banner ads make money only if the customer is enthused enough to
click through multiple pages and purchase of the product/service
advertised. Advertisers try to optimize ad banners to deliver on a
cost per sales model, the market pushes for banner ads with a cost
per impression (CPM) and/or cost per click (CPC) business models.
Bangalore-based mobile security and payments services provider
mChek promises to change all that with its mChek technology which
turns banner ads into payment-enabled links. A simple line of HTML
dynamically connects to the mChek Banner server which serves up the
latest advertisement as determined by the advertiser and requesting
website. “The classic Paypal model is one where you deposit
money into a Paypal account and use it for payments. However, mChek
enables the payments through your regular banking channel,”
says Sanjay Swamy, CEO, mChek. When customers click on banner
advertisement, they are asked to enter their mobile numbers on the
banner and click on the Pay Now button. A request is immediately
sent to the user’s mobile phone to authorize the payment and
the transaction is completed in few seconds.
HDFC Bank Secures IT Governance
By NWC News Network
HDFC Bank has entered into a $7.4 million, three-year strategic
Enterprise Level Agreement with Symantec for IT compliance,
enterprise security and storage management related consulting and
implementation services. HDFC Bank will use Symantec’s
solutions and services to automate and standardize processes for
compliance with SOX, Basel II, COBIT, ITIL and ISO 27001, automate
incident management and event correlation across all security
devices, network devices, applications, servers, operating systems
and databases, secure messaging environment, protect network
endpoints. These will be supplemented by Veritas NetBackup, Veritas
Volume Replicator and Veritas Storage Foundation. According to an
HDFC Bank spokesperson, Symantec’s IT Compliance solution
will provide automated evidence collection for not only IT-based
controls but also for procedural/process based controls. HDFC Bank
has a network of 754 branches and 1,906 ATMs across 327 towns and
cities in India.
Spammers Go 'Out of Office'
By Anoop K Menon
Adding another trick to their toolkit, spammers are now abusing
the "out of office" feature of e-mail services to relay their junk
messages into the inboxes of unsuspecting Internet users.
McAfee Avert Labs has come across instances where spammers set up
Web-based e-mail accounts and configure auto responders with spammy
messages. The miscreants then sent e-mail with fake "from"
addresses - the spam targets - to their newly created Web-mail
accounts while the ‘from’ addresses subsequently
receive the spammy ‘out of office’ notices. This may
sound like a convoluted way to send spam, but spammers do it to
trick spam filters. An automatic reply from a well-known Web-based
e-mail service will look legitimate to many spam filtering
tools.
Unlike spam sent by botnets, the auto reply spam will have a
legitimate sender and will be signed with the correct signatures
used to sign e-mail messages, such as DKIM, DomainKey or Sender
ID.Further, the auto-responder spam does not look like a typical
out of office reply. The message subject does always contain "Re:"
because that's added by the Web mail service, but the spammer
controls the rest of the subject line and the message body text. In
the examples McAfee Avert Labs has seen, the fact that the mail is
an auto responder could be determined only by carefully looking at
the e-mail headers.
McAfee claims that their anti-spam products can block this through
a combination of header and message content checks. Kartik Shahani,
Regional Director, India, McAfee, explains “If the header
says ‘out of office,’ the mail cannot have any
attachment. Typically, people don’t set “out of
office” response with a three page response. The byte sizes
of such ‘out of office’ emails tend to be small, and
other than contact details they don’t contain attachments or
content in terms of images, etc. If the email has an attachment or
its byte size is big, the chances are that it is definitely not a
legitimate ‘out of office’ mail.”
Should Indian enterprises be wary of this new form of spam attack?
Giving his personal opinion, Shahani noted that in India, very few
people actually put an ‘out of office’ reply because
they either carry their mail with them on their handsets or are on
it all the time by habit. In the West though, people rely on
‘out of office’ reply because they turn email-phobic
after working hours or during vacations. But it doesn’t harm
one to take precautions, he advised.
AccessIn a Flash (Drive)
By W David Gardner & Howard Marks, Informationweek
EMChas ntegrated flash drives in its Symmetrix DMX-4 storage
line, in a move it claims will offer dramatically improved access
speeds while using 38 percent less energy than mechanical
drives.
Component manufacturer STEC is supplying EMC with its Zeus-IOPS
flash drive line. STEC’s flash drives utilize the industry
standard 3.5-inch hard disk form factor and
provide access times that are measured in microseconds, as opposed
to the milliseconds in which hard drive access is measured, STEC
says. The new flash drive technology is supported by EMC’s
Symmetrix software management suite, as well as its new Virtual
Provisioning technology.
EMC’s use of solid-state flash technology in its IT products
is a big performance advantage over competitors, says Steve
Duplessie, an analyst at the Enterprise Strategy G r o u p.
“This could very well be one of those killer advantages that
only appear every 10 to 15 years,” he says. STEC’s new
generation of flash drive technology is optimized for random I/O.
Most consumer flash devices use multilevel cell technology, which
requires a single block of data to be read or written at a time,
seriously affecting random write performance.
The STEC Zeus-IOPS drives use static RAM caches and single value
cells to boost performance to 10 times that of a 15,000-rpm hard
drive. STEC’s benchmarks claim a remarkable 9,000 IOPS (I/O
operations per second). The drives have Fibre Channel or SATA
interfaces and can plug in to a Symmetrix system the same as
rotating drives.
EMC says flash technology should appeal particularly to companies
that need trigger-fast access and rapid transaction processing
speeds, such as financial institutions. Certainly, users should see
a significant performance boost if they can identify the portions
of their data that are accessed often enough to justify the premium
price EMC is sure to charge for flash solid-state drives.
The STEC drives EMC is using cost around $14,000. Expect that
EMC’s competitors —Hitachi Data Systems, Network
Appliance, and the other enterprise storage players — already
are fine-tuning their RAID controller microcode to support solid
state drives and will make their me-too announcements over the next
six months or so.
Ready to deal
By Tim Wilson, Darkreading.Com
Aprice war that’s driving the going rate to send 1 million
spam emails below $100 may be at least partially responsible for a
recent increase in spam and botnet activity on the Internet. The
operators of Nugache, one of the Web’s most sophisticated
emerging botnets, appear to be expanding their network and slashing
prices, says researcher Paul Henry, VP of technology evangelism at
Secure Computing.
“There’s a price war going on, and Nugache is becoming
the bargain basement,” Henry says. Such bot-driven e-mails
are used to fuel pump-and-dump stock campaigns and other scams.
Botnets also are changing to avoid losing the zombie computers they
have. Henry has seen them installed with a hacked version of
antivirus software, so the PC will appear protected. Or the botnet
will patch vulnerabilities on a PC so it won’t be seen as a
risk.
EmployeeBehavior Impacts IT Security
By NWC News Network
Indian IT managers estimate that employees spend five hours per
week on surfing non-work related Web sites during the working day
leading to a productivity loss of approximately Rs 160,000 per
employee annually. This was a key finding of the SOS ‘State
of Security’ survey commissioned by Websense and undertaken
by The Nielsen Company, India to assess the impact of the Internet
at work and gauge the awareness of Internet security risks among IT
managers.
The top sites accessed by employees were Banking & Finance Web
sites (74 per cent), Personal e-mail/ chat sites (62 per cent) and
news/media sites (53 per cent). Another key finding was that most
IT managers (53 per cent) believe they would be held responsible if
employees are found leaking confidential company information. This
belief is particularly strong with IT managers in Mumbai (81 per
cent). In fact, employees accessing restricted data on the Internet
(37 per cent) emerged as the second most important reason that IT
managers believe will cause them to lose their job. Moreover, 46
per cent of IT managers admitted that employee behavior towards IT
security is a key challenge to implementing and maintaining IT
security.
India in Second Life
By NWC News Network
Indian presence in Second Life just got stronger through IBM and
CRY (Child Rights and You). IBM has expanded its Business Center
for India in Second Life with live sales "avatars" based in India.
While the avatars will directly help customers or ensure they
connect with the right IBM expert, signing contracts, payment or
exchange of sensitive information would take place by telephone or
through the Web. CRY is the ‘first Indian non-profit
organization working on child rights’ to have an office in
Second Life. The space offers ‘avatars’ an opportunity
to experience, via displays, videos, community development stories
and photo essays, the situation of marginalized children and
contribute to its amelioration.
Quad-Core Mainframe anyone?
By Antone Gonsalves, Informationweek
IBM has introduced the System z10 mainframe, which the company
said is the equivalent of nearly 1,500 x86 servers, with a smaller
footprint and lower energy costs. The new computer can consolidate
x86 software licenses at up to a 30-to-1 ratio. In selling the
expensive machine, IBM focuses on the mainframe's ability to
consolidate the data center into a "policy-driven system that doles
out, manages, and tracks" IT resources. Policy-driven functions
include authorization management and utilization management. The
former refers to the use of encryption algorithms that enable z10
administrators to control access to specific business services. For
example, an employee may have entry-level clearance to search
employee records for histories of volunteer work for a corporate
report, but not be able to access salary, promotion, and human
resources information.
Besides the z/OS, the z10 supports Linux, and IBM is working with
Sun Microsystems to run OpenSolaris on the mainframe.
IT Takes It Easy
By NWC News Network
According to the Gartner EXP Worldwide Survey of CIOs, Indian
companies report stronger than average IT budget increases of
around 13 per cent versus the world average of 3.3 per cent for
2008. The increased spending is directed primarily towards building
new business capabilities, with 30 per cent of IT spend allocated
for business growth and 19 per cent towards business
transformation.
According to Gartner, Indian firms are spending their budgets more
on hardware and software than people. These allocations will change
over time as the infrastructure matures. Currently, Indian CIOs are
focused more on generic IT than distinctive solutions required to
drive growth.