Rediff.com has utilized Solix Enterprise Data Management Suite (EDMS) to improve online performance through ILF implementation.

Rediff.com founded in 1996 is one of the premier online providers of news, information, communication, entertainment and ecommerce services. With online consumer experience to its 45 million users and more than 165 brand advertisers and user community growing approximately 20% per quarter, Rediff.com faced the challenge of managing volumes of data generated by their growing customer base.

Solix EDMS provided the capability to design configurations for 7 different custom applications, which enabled automatic archive and purge of transactional data into separate instances. This activity was carried out with minimal effort and in less than 8 weeks. This ensured Rediff could meet the high performance standards their users had come to rely upon, according to a press release.