After months of speculation about its ambitions in mobile
telephony, Google (NSDQ: GOOG) on Monday revealed its plans...
would not include a so-called gPhone.
Instead of hardware, the search conglomerate introduced Android,
a Linux-based open development software platform for mobile phones,
and a broad alliance of technology companies dedicated to building
applications and devices with Google's software.
"This partnership will help unleash the potential of mobile
technology for billions of users around the world," said Google
chairman and chief executive Eric Schmidt in a statement. "A fresh
approach to fostering innovation in the mobile industry will help
shape a new computing environment that will change the way people
access and share information in the future. Today's announcement is
more ambitious than any single 'Google Phone' that the press has
been speculating about over the past few weeks. Our vision is that
the powerful platform we're unveiling will power thousands of
different phone models."
Google's ambition is nothing less than prying the telecom
industry open and merging it with the Internet. "The openness of
the Internet is starting to impact the relatively closed
environment of the mobile handset makers," said Mark Kirstein,
founder and CEO of MultiMedia Intelligence, a technology market
research firm.
"Android is the first truly open and comprehensive platform for
mobile devices," said Andy Rubin, Google's director of mobile
platforms, in a blog post. "It includes an operating system, user
interface, and applications -- all of the software to run a mobile
phone, but without the proprietary obstacles that have hindered
mobile innovation. We have developed Android in cooperation with
the Open Handset Alliance (OHA), which consists of more than 30
technology and mobile leaders includingMotorola (NYSE: MOT),
Qualcomm, HTC, and T-Mobile."
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