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Google's Android Open Handset Alliance Challenges Incumbents
Apple, AT&T, Microsoft, Nokia, Palm, RIM, Symbian, and Verizon are absent from Google's coalition focused on a Linux-based software platform for mobile phones. By Thomas Claburn, Information Week, November 06, 2007

 

 

 

After months of speculation about its ambitions in mobile telephony, Google (NSDQ: GOOG) on Monday revealed its plans... would not include a so-called gPhone.

Instead of hardware, the search conglomerate introduced Android, a Linux-based open development software platform for mobile phones, and a broad alliance of technology companies dedicated to building applications and devices with Google's software.

"This partnership will help unleash the potential of mobile technology for billions of users around the world," said Google chairman and chief executive Eric Schmidt in a statement. "A fresh approach to fostering innovation in the mobile industry will help shape a new computing environment that will change the way people access and share information in the future. Today's announcement is more ambitious than any single 'Google Phone' that the press has been speculating about over the past few weeks. Our vision is that the powerful platform we're unveiling will power thousands of different phone models."

Google's ambition is nothing less than prying the telecom industry open and merging it with the Internet. "The openness of the Internet is starting to impact the relatively closed environment of the mobile handset makers," said Mark Kirstein, founder and CEO of MultiMedia Intelligence, a technology market research firm.

"Android is the first truly open and comprehensive platform for mobile devices," said Andy Rubin, Google's director of mobile platforms, in a blog post. "It includes an operating system, user interface, and applications -- all of the software to run a mobile phone, but without the proprietary obstacles that have hindered mobile innovation. We have developed Android in cooperation with the Open Handset Alliance (OHA), which consists of more than 30 technology and mobile leaders includingMotorola (NYSE: MOT), Qualcomm, HTC, and T-Mobile."

 

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