Nokia has launched second 'Vernacular news portal'.

The portal will add a new dimension to mobility, allowing consumers to be in touch with the latest news in local languages, anytime anywhere. It is aimed to bridge the digital divide and bring the internet revolution to the end customers. 

In this endeavor Nokia is now enabling the local language news paper initiative much stronger by enabling Hindi and Gujarati on the mobile phones by tying up Bhaskar Group that is present in MP, Rajasthan, Gujarat, Chhattisgarh, Haryana, Punjab and Chandigarh etc. 

With this offerings Nokia GPRS enabled handsets users across the country will be able to get national and international news in three regional languages and in English across categories of news, sports, travel, music, astrology and movies amongst others.  

Today, Nokia news portal is available in 4 languages - including Hindi, Malayalam, Gujarati and English. In the near future Nokia plans to tie up with many such media houses to broad base the language offerings on the news portal which would further expand the reach. This is another industry first by Nokia with the endeavor to build an environment conducive to a faster and more inclusive growth.

Devinder Kishore, Marketing Director, Nokia India said, "Vernacular news portal', a mobile newspaper in the palm, will allow consumers to view news updates in their native languages at their convenience, adding a new dimension to mobility. We will closely work with developers to create timely and rich content and offer consumers the best levels of service".

Kishore further added, "Through this offering, we are transcending the language barriers and extending the benefits of the data services over mobile phones to the people who would love to read news in their own language and at their convenience".

Additionally with the launch of this 'mobile newspaper', Nokia brings the benefits of all value added services for the first time in 10 vernacular languages. These include Hindi, Punjabi, Bengali, Oriya, Assamese, Marathi, Gujarati, Tamil, Telugu and Kannada in association with leading media houses across India.